1. Introduction

Wright Chiropractic & Laser respects your privacy and is committed to protecting the personal information you provide through our website. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you visit our website, contact our office, request information, or submit an appointment inquiry.

By using this website, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

• Contact Information:Your name, email address, phone number, mailing address, and preferred method of communication.
• Appointment Information:Information you provide when requesting an appointment or asking about our services.
• Health-Related Information:Any information you voluntarily include in a website form, message, or communication with our office.
• Website Usage Information:Your browser type, device information, IP address, pages visited, referring website, and other information regarding how you interact with our website.
• Communication Information:Records of emails, telephone calls, text messages, form submissions, and other communications with our office.

Please avoid submitting sensitive medical or health information through general website contact forms unless specifically requested through a secure method.

3. How We Collect Information

We may collect information through:

• Direct Interactions:When you complete a form, request an appointment, call our office, send an email, subscribe to communications, or otherwise contact us.
• Automated Technologies:Through cookies, analytics tools, pixels, log files, and similar technologies used when you visit our website.
• Service Providers:From third-party companies that assist with website hosting, appointment scheduling, communications, analytics, advertising, or other business functions.

4. How We Use Your Information

We may use the information we collect to:

• Respond to questions and appointment requests.
• Provide information about our services.
• Schedule, confirm, or manage appointments.
• Communicate with current and prospective patients.
• Send service-related notices, reminders, updates, or marketing communications where permitted by law.
• Improve the functionality, security, performance, and content of our website.
• Analyze website traffic and user interactions.
• Comply with applicable legal, regulatory, and professional obligations.
• Protect the rights, safety, and security of our patients, staff, practice, and website.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to improve website performance, remember user preferences, analyze traffic, and better understand how visitors use the website.

You may adjust your browser settings to refuse or limit cookies. Disabling cookies may affect the functionality of certain portions of the website.

Third-party analytics or advertising providers may also use cookies or similar technologies in accordance with their own privacy policies.

6. Text Messages and Electronic Communications

When you provide your phone number or email address, Wright Chiropractic & Laser may use that information to respond to your inquiry, provide appointment information, or communicate about services you have requested.

Where required, marketing text messages or emails will be sent only with your consent. Consent to receive marketing communications is not a condition of receiving care or purchasing services.

Message and data rates may apply to text messages. You may opt out of marketing text messages by replying STOP and may opt out of marketing emails by using the unsubscribe instructions included in the message.

7. How We Share Information

We may share personal information with:

• Service Providers:Vendors that assist with website hosting, data storage, analytics, scheduling, communications, marketing, payment processing, or other operational services.
• Professional Advisors:Attorneys, accountants, consultants, insurers, and other professional advisors when reasonably necessary.
• Legal or Regulatory Authorities:When disclosure is required by law, court order, subpoena, regulatory request, or to protect our legal rights.
• Business Transfers:In connection with a merger, sale, restructuring, transfer of assets, or similar business transaction.
• Authorized Parties:Other individuals or entities when you have directed or authorized us to share the information.

We do not sell personal information in exchange for monetary compensation.

8. Medical and Patient Information

Information collected through this general website is not necessarily collected through a secure patient portal and should not be used for urgent, confidential, or detailed medical communications.

Medical records and protected health information collected as part of an established patient relationship may be subject to separate privacy practices and applicable healthcare privacy requirements. This website Privacy Policy does not replace any Notice of Privacy Practices provided to patients by Wright Chiropractic & Laser.

Submitting information through this website does not, by itself, establish a doctor-patient relationship.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and patient records, resolve disputes, enforce agreements, and comply with applicable legal, accounting, professional, and regulatory obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

10. Data Security

We use reasonable administrative, technical, and physical safeguards intended to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure. You should use caution when submitting personal or sensitive information electronically.

11. Your Privacy Choices

Depending on your location and applicable law, you may have the right to:

• Request access to certain personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Opt out of certain marketing communications.
• Request information regarding how your personal information is used or disclosed.
• Withdraw consent where processing is based on consent.

These rights may be subject to legal exceptions, record-retention obligations, and limitations applicable to healthcare or business records.

To submit a privacy request, please contact Wright Chiropractic & Laser using the contact information provided below. We may need to verify your identity before completing a request.

12. Third-Party Websites

Our website may contain links to third-party websites, applications, scheduling platforms, social media pages, or other online services. Wright Chiropractic & Laser does not control and is not responsible for the privacy, security, or content practices of those third parties.

You should review the privacy policies of any third-party websites or services you visit.

13. Children’s Privacy

This website is not directed toward children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through the website without appropriate parental or legal guardian involvement.

Parents or guardians who believe a child has submitted personal information through the website may contact us to request its review or deletion, subject to applicable legal requirements.

14. Visitors From Outside the United States

Wright Chiropractic & Laser is located in the United States, and information submitted through this website may be processed and stored in the United States.

Visitors accessing the website from outside the United States acknowledge that data-protection laws in the United States may differ from those in their country of residence.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, website functionality, services, or legal obligations.

The revised policy will be posted on this page with an updated effective date. Continued use of the website after an update constitutes acknowledgment of the revised policy.

16. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our information practices, please contact:

Wright Chiropractic & Laser
1045 Glen Oaks Lane, Suite 101
Mequon, WI 53092
262-228-6198